In November, the National Association of Colleges and Employers announced that businesses intend to recruit 7.3% more recent graduates from the class of 2025 compared to those of the class of 2024. Currently, the prospects for fresh graduates appear far more unpredictable due to federal layoffs, hiring pauses, and newly imposed tariffs affecting the economy.
Nonetheless, Norma Guerra Gaier, associate vice chancellor for career development and education at Washington University in St. Louis, stated that graduating students can take decisive actions to differentiate themselves in this fierce job market.

“You can’t influence the economy or the national situations occurring today,” Gaier remarked. “However, you can control your reactions. Nowadays, strategy is critical. It is vital for students to recognize that the stakes and competition are elevated.”
In the following sections, Gaier elucidates why graduates should dedicate less time to job applications and more to networking; how to effectively utilize LinkedIn; and why it’s crucial for everyone to have a Plan B in the current economy.
What are some of your essential messages to students during this period of uncertainty?
One piece of advice we’re sharing with students is not to rely solely on your Plan A. It’s important to have alternative options in case your original plans fall through. For example, many of our students interested in government are discovering that the fellowships they were aiming for have become unavailable and that federal job openings are currently frozen. We’re encouraging them to understand that there are other paths available to reach their goals, but perhaps not immediately. In the meantime, let’s look into state and local government opportunities.
Additionally, the healthcare sector remains robust. This industry consistently seeks skilled professionals in business and finance, as well as individuals who can contribute problem-solving skills. There are also platforms like Forage (which offers job simulations) and Parker Dewey (which provides micro-internships), where students can earn compensation for short-term projects. All meaningful and thoughtful work, even if temporary, holds value. These experiences can enhance students’ profiles in a competitive job environment while they continue to chase full-time positions.
What are some efficient strategies for jobseekers?
Networking will become their most valuable ally. In career coaching sessions with students, we recommend spending approximately 20% of your effort on job hunting and 80% on networking.
One effective method for this is via LinkedIn. It’s not merely about setting up your profile, but also about how you capitalize on the connections you establish and how you utilize the platform for research purposes. For instance, if a student connects with a faculty member and identifies someone within that faculty member’s network they wish to reach out to, instead of contacting that person directly, they should approach the faculty member and say, ‘I noticed that so-and-so is in your circle, and I would greatly appreciate an introduction if you feel comfortable — here’s my reasoning.’ You have to provide the rationale.
However, networking doesn’t have to be formal. In essence, every interaction you have is a networking opportunity. I frequently advise students: Share your career goals with anyone and everyone. Incorporate this into your narrative when conversing with others, as you never know whom you might encounter.
Is there any positive news for the Class of 2025?
Certainly. I am optimistic that the trend of early talent engagement and recruitment will persist. It’s essential to remember that some organizations currently downsizing are cutting more senior, higher-level positions. What we are observing is that hiring early talent continues to be a vital need. They need to prepare for when the economy stabilizes beyond the current conditions. I’m also hearing numerous encouraging accounts from our students who have received multiple opportunities and job offers. Therefore, it is not all bleak — it is indeed feasible for students to discover opportunities that make use of their talents.
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