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The technical storage or access that is used exclusively for statistical purposes.
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The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Marketing strategies have transformed as the methods through which consumers acquire information have evolved. Radio promotions transitioned into television advertising, which subsequently adapted to digital marketing with the emergence of the internet. In addition to these natural shifts in the market, the COVID-19 pandemic has further accelerated the reach of digital marketing online.