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Thousands of consumers turn to social media for guidance on weight control. In 2025, the “protein trend” is creating the most excitement for dieters of all ages.
As per the Mayo Clinic, protein should represent 10% to 35% of your caloric intake, which varies based on elements such as age, weight, physical activity, and additional factors. Recently, The New York Times developed a “protein calculator” enabling users to find their suggested amounts based on governmental recommendations.
Consequently, due to the diet’s fame, food manufacturers have introduced protein-rich products including shakes, confections, pancake mixtures, and more. Influencers on platforms like Instagram showcase high-protein recipes that garner millions of views, enriching users’ feeds with fresh ideas and engagement.
Florida State University’s Michael Ormsbee is the head of the Institute of Sports Sciences and Medicine. His diverse research areas include the influence of macronutrient consumption on fat metabolism and performance, concentrating on how protein variables affect bodily development.
He has participated in televised interviews, notable health and science podcasts, and other media to share nutritional guidance rooted in his findings.
“A high-protein diet provides numerous evidence-based benefits, particularly for those wishing to enhance body composition, strength, and metabolic well-being,” Ormsbee stated. “Unlike many fad diets that limit certain food categories or depend on impractical methods, increased protein consumption aids in muscle preservation during weight reduction, boosts satiety, and can assist in maintaining resting energy expenditure.”
Media outlets seeking expert insights on the rising popularity of high-protein diets can connect with Professor Ormsbee at [email protected].
Michael Ormsbee, director of graduate programs and head of the Institute of Sports Sciences and Medicine, Anne Spencer Daves College of Education, Health, and Human Sciences
One of the most prevalent protein-rich products is protein powder. How crucial is it for meeting your daily requirements?
“Protein powder is both convenient and useful, particularly for those with hectic lifestyles, greater protein demands, or reduced appetite. However, it’s a tool rather than a necessity. You can certainly fulfill your protein requirements through whole foods, but powders facilitate reaching goals. Within a well-rounded diet, protein supplements are safe, effective, and well-supported by research, but should be considered an option, not an obligation.”
Are there any dangers associated with excessive protein consumption?
“For healthy individuals, following a high-protein diet — even significantly above the suggested daily allowance — has not been proven to harm kidney or liver functionality. This is a widespread misconception that has been disproven by multiple clinical studies. In fact, even extremely high protein levels (3–4 g/kg/day) are safe for trained individuals. That said, while it may be a contentious point, individuals with pre-existing kidney issues should consult a healthcare provider. Remember that an overemphasis on protein at the cost of other nutrients (such as fiber, healthy fats, or carbohydrates for performance) could diminish diet quality.”
What has contributed to the surge in popularity of high-protein diets?
“They’ve become popular because they are effective. Individuals notice solid benefits like increased satiety, improved body composition, and enhanced performance. Moreover, there has been a shift in public perception due to enhanced education, effective communication of science, and organizations that have helped dispel myths. High-protein diets appeal to a wide audience — whether individuals are attempting to lose fat, build muscle, or age gracefully — and they’re relatively simple to incorporate without omitting entire food categories. In short, they yield results, and the science supports them.”
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