Introducing Joshua David Tarfa, a senior product manager based in Nigeria and a recent alumni of the University of Illinois’ Gies College of Business Master of Science in Management (iMSM). Within just a year, he earned his degree, achieved two promotions at his job, and ran his own freelance design enterprise. We spoke with Joshua to gain insights into his journey, what inspired him to pursue the degree, and the tangible benefits he’s already experiencing.

Share a bit about your background.

I began as an illustrator, animator, and graphic designer—primarily focused on creative pursuits. I attended Nile University of Nigeria where I majored in business administration, but after graduation, I wasn’t able to enter the General Electric program I had targeted. Consequently, I opted for freelance design, which unexpectedly flourished. I began attracting clients from the U.S. and Europe, and it became more financially viable for me to operate independently.

Eventually, I shifted into product management after working as an Illustrator at the uLesson Group. Shortly after, I enrolled in the iMSM program. While studying, I progressed from associate product manager to product manager and then senior product manager.

What led you to choose an online degree, particularly Gies?

The flexibility was a significant consideration. Considering the tuition and economic climate, it was a practical choice. I explored other online programs, but many were either new or lacked the accreditation I desired.

Gies offered the flexibility, esteemed reputation, and was available on Coursera. Honestly, I’ve become somewhat of a Coursera advocate at my workplace. I hold over 50 certificates—Google Project Management, UX Design, Software Project Management—and that’s actually how I ventured into product management. Additionally, Marc Andreessen graduated from Illinois, which I viewed as a positive indicator.

Did you find the degree beneficial? What provided you with the greatest value?

Definitely. Right from the outset, I was able to implement what I was learning. I recall a strategic management course where I applied concepts immediately at work. I mentioned “adverse selection” in a meeting, and my boss looked at me, amazed, and said, “Ahh this guy!” (laughs)

The coursework not only boosted my confidence—it enhanced my abilities. I was able to contribute at a much higher level from day one.

What aspects of the program did you appreciate the most?

I particularly enjoyed the case studies as I could select companies and industries relevant to me. I chose my company’s market and the broader African market. One case focused on market intelligence and Porter’s 5 Forces analysis, which I centered on the market where Miva, a subsidiary of The uLesson Group, operates. Thus, my assignments often evolved into actual content I utilized at work. The structure of the assignments made them seamlessly applicable to real-world scenarios.

Have you noticed any significant changes since graduation?

I believe receiving those promotions was directly tied to the additional knowledge gained from the program. I spent some time as an associate, but I began to grasp strategy and global markets more effectively… It improved my discussions with stakeholders and my overall product thinking.

What inspired you to persevere, especially in such a demanding year?

I’m somewhat reserved, yet I aspire to be among the best globally. Growing up in Nigeria, I often questioned how I would measure up on the international stage. Would my experience as a product manager here be comparable to one in the U.S.? The program alleviated those concerns. I now have much more faith in my skillset. The imposter syndrome has diminished.

What guidance would you offer to someone contemplating the iMSM?

I consistently tell friends, “If not now, then when?” It’s an investment, and Gies has a legacy lasting over a century, while Coursera has also established itself over time. Both are reputable institutions, and you won’t leave the program unchanged. You will emerge more skilled and self-assured. It requires commitment, though.

How was your experience with online education?

It was quite adaptable. There were live classes, but if I missed any, I could view them later. This flexibility made balancing everything feasible.

For learners in Nigeria, the financial aspect is crucial. Seeing tuition fees represented in thousands of dollars can be daunting, equating to about 20 million naira without a scholarship! However, it’s essential to understand that the fees aren’t required upfront. The pay-as-you-go structure makes it much more accessible and manageable.

Did you encounter any challenges during the program?

Achieving two promotions also meant a considerable increase in responsibilities. Toward the end, I found myself thinking… “Oh no.” (laughs) Some live sessions occurred at 2 AM Nigerian time, and with my heightened workload, I couldn’t always participate. It was challenging, particularly as my role expanded, yet I managed to push through.

Anything else you wish to share?

Just that it’s entirely achievable. I was simultaneously managing my own business—albeit not at full scale—and I completed the program in a year. As you can see, I’m still here! (laughs) But in all seriousness, even taking two years is completely doable and worthwhile.

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