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By Marni Baker Stein, Chief Content Officer, Coursera
Ingenuity is a potent ability that converts obstacles and insights into significant chances for innovation and progress. Yet most professionals have not been educated on how to be systematically inventive, even as AI transforms our approaches to addressing issues, generating concepts, and achieving results.
Today, I’m thrilled to present Creativity in Business and Other Disciplines, a new program from Wharton Online, now accessible on Coursera. Created by Wharton professor Yoram (Jerry) Wind and grounded in his well-received MBA elective, this program empowers participants to integrate creativity into their daily decision-making processes and apply it across various industries, teams, and roles.
This program addresses the creativity deficit directly, demonstrating that creativity is not solely for artists. It’s a skill that leaders can cultivate to foster business growth and navigate uncertainty through experimentation and data.
“Anyone, regardless of age or occupation, can boost their creativity,” stated Jerry Wind, course instructor and Lauder Professor Emeritus, Professor of Marketing at Wharton. “This course assists individuals across sectors in methodically enhancing their creative abilities and applying it in meaningful, measurable ways.”
Tailored for working professionals from various fields, Creativity in Business and Other Disciplines merges neuroscience, psychology, and AI-driven tools across nine modules. It’s anchored in practical learning, guiding participants to design and conduct their own creativity experiments, enabling them to immediately implement what they’ve learned. Participants will also examine validated creativity techniques utilized by leaders at Tesla, Netflix, Google, and more.
The program showcases insightful perspectives from some of today’s most imaginative thinkers and creators, including:
- Tommy Hilfiger – on creating iconic brands
- Steve Rader (NASA) – on crowdsourcing innovation
- Ben Nelson (Minerva University) – on challenging traditional education
- Christine Cox (BalletX) – on creativity through movement
These guest experts — along with over 60 others from diverse fields — bring creativity to life through real-world anecdotes and contemporary practices.
Professor Wind’s course has been restructured for a global audience of professionals seeking to lead with curiosity and bravery. It not only provides inspiration, but also a practical toolkit for reshaping how you think, resolve challenges, and create value.
Whether you’re a manager, entrepreneur, scientist, or artist, this program will assist you in developing a personalized creative framework — one that evolves with your career and adapts to an AI-enhanced future.
Enroll now in Coursera Plus to access Creativity in Business and Other Disciplines, and cultivate the mindsets and strategies employed by today’s most innovative thinkers.
The article New course from Wharton Online helps professionals master creativity in the age of AI appeared first on Coursera Blog.
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