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Power BI Matrix, alongside the idea of custom measures, represents two key components that assist users in examining and showcasing data. The matrix visual in Power BI enables users to condense data across various dimensions, while DAX permits users to devise bespoke formulas known as measures. In this article, let’s delve into the matrix table and how to formulate a custom measure within it.
Table of Contents:
- What is a Matrix in Power BI?
- What is the purpose of the Matrix Table in Power BI?
- Distinction Between Matrix and Other Types of Tables
- What is a Custom Measure?
- Steps to Formulate a Custom Measure in Power BI
- Common Challenges and How to Evade Them
- Recommended Practices
- Conclusion
What is a Matrix in Power BI?
A Power BI Matrix serves as a data visualization instrument that facilitates users in presenting data in a grid layout. The matrix table accommodates hierarchical data and can summarize information at various levels. This feature makes it highly suitable for condensing extensive datasets and contrasting data across different dimensions.
What is the Purpose of the Matrix Table in Power BI?
The matrix Table is beneficial for several reasons:
- The Matrix Table showcases multidimensional data such as sales categorized by region and product.
- It aids in performing actions like summation, averages, and counting.
- It enables users to drill down into particular details by expanding rows and columns.
Distinction Between Matrix and Other Types of Tables in Power BI
Feature | Matrix | Table | Card |
Structure | The Matrix possesses a Hierarchical framework with grouping capabilities. | The table features a Flat framework and presents only raw data. | The card displays a Single value, resembling a KPI and lacks grouping support. |
Aggregation | Matrix supports aggregations such as sum and average. | The table showcases data without any aggregation. | The card presents a singular aggregated value. |
Expand/Collapse | Matrix allows data expansion and collapse. | The table does not offer expand and collapse functionalities. | The card cannot be expanded or collapsed as it represents one key metric. |
Use Case | It assists in examining multidimensional data. | It functions to display raw data. | It is utilized to show a single value. |
What is a Custom Measure in Power BI?
A custom measure is a DAX expression employed to compute a value according to the report’s context. It empowers users to incorporate advanced logic, apply conditional reasoning, and create personalized calculations for visuals.
Steps to Formulate a Custom Measure in Power BI
We will utilize a dataset that includes sales figures with Amount and weight, to compute the Weighted Average Sales.
Step 1: Import the Data
Launch the Power BI desktop and import your dataset.

This is the appearance of the data after importing it into Power BI.
Step 2: Generate New Measure
Select New Measure in the Modelling tab. This action will bring up a formula bar where you can enter your custom DAX expression.

Step 3: DAX Formula
Upon clicking New Measure, a formula bar opens where you should input your custom DAX formula. We aim to calculate the Weighted Average Sales.
WeightedAverageSales =
SUMX(Sales, Sales[Amount] * Sales[Weight]) / SUM(Sales[Weight])
Insert this DAX expression into the Formula Bar.

Clarification:
- SUMX is the function that iterates through the Sales table.
- Sales[Amount]*Sales[Weight] multiplies the Amount by weight for each entry in the table.
- SUM(Sales[Weight]) computes the total of all weights.
Step 4: Implement the Measure in the Matrix Visual
Select the Matrix visual from the visualizations pane and drag the Product field into the Rows area, and the WeightedAverageSales (new measure) into the Values area.

This is how the Visualization Panel appears. As visible, Product is moved to the Rows area, while WeightedAverageSales is positioned in the Values area.
Step 5: Resulting Visualization

Clarification: The visualization shown here is termed a matrix table, which illustrates the average sales.
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of each item in Power BI.
Common Mistakes and How to Prevent Them
1. Overcomplicating DAX Formulas
When dealing with extensive datasets, crafting intricate DAX formulas can deteriorate performance and decrease report speed. Aim to avoid nested functions, and keep your DAX formulas straightforward by utilizing variables to retain intermediate results.
2. Neglecting to Manage Blank and Absentee Values
Managing null or absent values is crucial when handling large data sets. In the presence of missing values, Power BI might yield unexpected outcomes. To address these values, you can leverage DAX formulas such as COALESCE, IFERROR, or ISBLANK.
3. Not Verifying Custom Measures
Upon creating a custom measure, consistently validate your calculations with various filters and slicers. Ensure that your custom formulas function correctly under different scenarios.
4. Disregarding Data Relationships
In Power BI, it’s essential to verify that the data tables are interconnected. If you are working with numerous tables, make certain that you establish the appropriate relationships among them. An absence of proper relationships can lead to inaccurate matrices.
Best Practices
- Clear Naming: Use pertinent names for your custom measures to facilitate understanding of the logic for others.
- Optimize DAX: Ensure custom DAX formulas are refined to enhance report performance.
- Use Variables in DAX: Enhance both readability and performance by incorporating variables in DAX expressions.
- Limit Complex Logic: Steer clear of complex formulas as they may hinder your reports’ speed.
- Test Custom Measures: Confirm that your DAX measures yield the anticipated results.
Conclusion
Power BI’s Matrix visual, paired with a custom measure, offers a robust means to analyze and visualize intricate multi-dimensional data. By employing custom DAX measures, you can devise calculations tailored to your specific analytical requirements. Grasping the distinctions between Matrix and other tables, alongside adhering to best practices, will enable you to create interactive reports.
For more insights into Power BI and its functionalities, explore this Power BI Course and review Power BI Interview Questions curated by industry professionals.
Matrix in Power BI – FAQs
The Matrix Table in Power BI is utilized to present data across multiple dimensions.
You can format a matrix in Power BI by selecting the format visual icon located in the visualization pane.
Matrix columns are capped at 100 columns.
Power BI metrics represent KPIs (Key Performance Indicators) against defined targets.
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