Policy supported by research saves lives, as evidenced by tobacco regulations, seatbelt adherence, cancer screenings, immunization rates, and numerous other strides in public health. However, translating evidence into action necessitates more than just solid data — it involves strategic interaction with decision-makers.
In the current environment of fractured public confidence and widespread misinformation, academic researchers hold a unique advantage in influencing policy choices. Experts indicate that their impact is not only possible but critical. To effect change, researchers must combine solid science with focused communication, compelling narratives, and a clear grasp of the political landscape. Additionally, fortunate timing can also be a factor.
Ross C. Brownson, the Steven H. and Susan U. Lipstein Distinguished Professor at the School of Public Health at Washington University in St. Louis and a former state health official, has dedicated decades to bridging the divide among research, practice, and policymaking.
Here, he shares several tactics for researchers aiming to enhance the policy relevance of their findings.
What’s the most significant error researchers commit when attempting to affect policy?
Researchers frequently believe that publishing an academic article is sufficient to alter practice and policy. However, most policymakers do not read journals. Instead, they heavily depend on other sources, such as evidence summaries or discussions with specialists. Collaborating with groups adept at reaching policymakers, including organizations that represent your field, is often crucial.
How can researchers initiate their involvement?
To start translating their research into policy initiatives, researchers can undertake several steps. Firstly, it is vital to pinpoint priority issues and determine how research can contribute to these areas. Secondly, a thorough understanding of the policy landscape — including the processes and key decision-makers — is essential. Thirdly, establishing relationships to promote research-informed policy is important; this might include legislative staff or advocacy groups. Lastly, researchers can enhance the policy applicability of their work by drafting policy briefs or creating talking points.
What communication methods are most effective when engaging elected officials?
Think from the perspective of a policymaker. Unlike researchers who often delve deeply into a limited array of topics, elected officials manage a multitude of issues spanning diverse subjects. Their focus is influenced by electoral cycles, constituents’ needs, budgets, and ideologies. Tailor your message around what is most significant to them — whether that’s return on investment, public sentiment, social impact, or boosting their chances of re-election. Also, pay attention to legislative staff — they often possess a deeper understanding of specific issues and may be more accessible than elected officials. Adhere to the ‘3-30-3 rule’: prepare a three-second headline or hook, a 30-second elevator pitch, and a three-minute detailed explanation, ready to adjust your message based on the situation and time constraints.
How can researchers cut through the political noise and ensure their messages are received?
Simplify without condensing too far. An effective strategy is: no data without narratives, no narratives without data. A straightforward, succinct message coupled with a local, human-centric story can be far more convincing than graphs or references alone. To transition your message from theoretical to actionable, address the fundamental questions: What is the issue? Why is it significant? What actions can be taken in response to the issue? What are the costs and advantages of taking or not taking action? Utilize various communication channels — social media, legislative testimonies, face-to-face meetings, and infographics — to boost the chances that your message will resonate.
How can researchers foster trust in such a politically charged climate?
Policymakers tend to trust local voices. Universities in their regions are often seen as credible information sources. Collaborating with community organizations, public health coalitions, or extension services can help build trust and leverage existing connections. Policy opportunities and the demand for information can arise and dissipate rapidly — sometimes within a day. This necessitates having prepared, tailored resources so that you’re perceived as a dependable source.
How can researchers further their knowledge in this area?
The Prevention Research Center and the Center for Advancing Health Services, Policy & Economics Research at WashU provide training and resources to connect research and policymaking. The Center for Health & Science Communication on the Medical Campus offers numerous tools on its website. Furthermore, WashU’s Office of Government & Community Relations provides advice for engaging with policymakers.
The article How researchers can influence policy today was first published on The Source.