ikea-marketing-strategy:-a-case-study-|-simplilearn

Ikea Marketing Strategy: A Case Study | Simplilearn Established in 1943, Ikea boasts 422 outlets across over 50 markets. The popular furniture brand enjoys a remarkably extensive client base, with nearly 70% of its locations situated in Europe. Last year, Ikea launched 19 new outlets, including its inaugural store in India. The marketing approach of Ikea features some of the most recognizable logos, campaigns, and businesses in contemporary history.

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